After post-graduate studies in the fine arts and graphic design, Stéphane Avranches has been in Switzerland since 1990 after starting out on his career in Paris. It was after a short period in Neuchâtel that he eventually found himself in Geneva as artistic director of a large communication agency and it was here that his exploration of everything luxury as well as watchmaking, private banking and the high-end hotel sector took place over several years. He eventually joined the Franck Muller watchmaking brand where he was able to study the many facets of the industry. Stéphane took it upon himself to learn everything about watch design and thus was to discover a passion for this sector which has remained undiminished. Thus Blade was created as a consequence in which his philosophy developed whilst working on his projects making him a designer apart seeing him mix the power of his expertise in graphic design with the aesthetic products which he creates.